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South Korea City Uncovered

Summary:

City Uncovered is a 5-part travel web series created for the Korea Tourism Organization in collaboration with Tripoto. The series follows popular Indian television actor and influencer Helly Shah as she embarks on a vibrant, cinematic journey across South Korea from the buzzing heart of Seoul to the serene coastal charm of Busan.

Each episode blends cultural experiences, local food adventures, iconic landmarks, and K-pop-inspired discoveries with personal travel hacks and lifestyle moments, all presented in a format that feels both immersive and aspirational.

The storytelling style combines the elegance of a travelogue with the relatability of a digital series, inviting viewers to explore Korea through Helly’s lens — whether they’re planning their next getaway or simply dreaming from home.

Details:

City Uncovered – South Korea

Client: Korea Tourism Organization
Format: Travel Web Series (5 Episodes)
Featuring: Helly Shah
Location: Seoul & Busan, South Korea
Year: 2024

Episode Highlights:
  • Episode 1: Royal Guard Ceremony at Gyeongbokgung Palace, Gwangjang Market food trails, and nostalgic K-drama vibes.

  • Episode 2: Exploring Incheon’s Sinpo Market, quirky cafés, and Korea’s renowned skincare culture.

  • Episode 3: A dive into the world of K-pop at HIKR Ground, calm moments at Cheonggyecheon Stream, and vintage shopping.

  • Episode 4: Panoramic views from Seoul Tower, fun at Everland Theme Park, and wandering the aesthetic alleys of Ikseon-dong Hanok Village.

  • Episode 5: A final stop in Busan, exploring Haedong Yonggungsa Temple and the energetic Kukje Market by the sea.

Credits

Director & DOP: Divyansh Mathur
Assistant Cinematographer: Shantanu Bhoi
Editor: Shreeya Tiwari
Writer: Mayuri Ghosh
Project Manager: Isha Rai

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